AI Insights · Timothy · April 2021
Q1 2021 Performance Analysis: Top Beauty Retail Apps on iOS in France
Explore the first quarter trends for the top beauty retail applications on the iOS platform in France, as sourced from Sensor Tower's insightful data.
In the first quarter of 2021, the French beauty retail sector showed varied performance among top iOS applications. Sensor Tower provides a closer look at the download and user engagement figures for these apps.
Sephora - Maquillage, Parfum saw a high of over 15K downloads in mid-January, but experienced a gradual decline to around 8.7K by the end of March. Weekly active users peaked at approximately 74K in the third week of January but ended the quarter with around 63K active users.
Nocibé hit its peak downloads in mid-January with over 10K, before dropping to around 5.9K by the end of March. The app's weekly active users grew from about 11K at the start of the quarter to over 13K by the end of March.
Beauteprivee - Ventes privées maintained a steady download rate, starting at around 5.5K and dipping to approximately 4.3K by the quarter's end. Active users saw a significant drop from nearly 49K to about 45K over the same period.
BEAUTY BAY had a relatively stable quarter in terms of downloads, starting with around 3K and ending slightly lower at 2.3K. Weekly active users saw a peak of over 16K in mid-February, but the quarter ended with a slight decrease to around 13.5K.
Lastly, Marionnaud – Beauté & Soins showed modest download numbers, beginning the quarter with 702 and ending with 556. The weekly active users data for this app is not available.
For more detailed insights and data, visit Sensor Tower, where you can explore the performance of these and other applications across various metrics and timeframes.
